Debby Friday

Good Luck

Nigerian-born, Toronto-based DEBBY FRIDAY’s “So Hard To Tell” is the cosmically sublime, “intoxicating” (Stereogum) lead single from the newly signed Sub Pop artist’s upcoming debut album “GOOD LUCK” (out 3/24). Co-Produced alongside Graham Walsh (METZ, Holy F*ck), you can catch her roaming through rocky hillsides, psychedelic forests, and stone temples in the accompanying visuals below for Pitchfork’s ‘Best New Track’!

 

“I have a lower register and speak with vocal fry so I don’t know what came over me when I made this track. I have never in my life sung like this before and I had no idea I could even make these kinds of sounds with my voice. There’s no pitch effects on ‘SO HARD TO TELL,’ it’s all me.” – DEBBY FRIDAY

 

“a more grounded and vulnerable side to her music that shows a new side to her personality. Themes of loneliness and a need for emotional support take center stage on this new single. Friday appears to be parenting herself in the lyrics, wiping away tears and offering up heartfelt advise about how ‘big girls don’t cry’.” – TheFADER (’Song You Need’)

 

“Even a context-free listen to new single ‘So Hard To Tell,’ however, reveals one of the young year’s most audacious bangers, a daring and cacophonous piece of pop that wants to entrance (or maybe pummel) its listener with its percussion.” – Billboard

 

“As whirring clatter dissolves into bubbling synths, she creates room for private reflection. She rebukes and reminisces, thinking about her stubbornness and past difficulties….the loping beat and looping vocal melodies provide an atmosphere for easy vulnerability.”– NPR Music

Listen: Debby Friday – “So Hard To Tell” (radio edit)

Debby Friday – “So Hard To Tell” (radio edit)