Fueling electronic experimentation with punk energy and confessional lyricism, we’re hard pressed to find Anything more exciting right now than IAMX’s New single/video combo for “Stardust” and are So Thrilled to deliver it to you first! IAMX’s alternative electronic rock, sound, fashion, performances, videos and persona are larger than life, yet shockingly intimate.
Directed by IAMX himself (aka Chris Corner), the video for “Stardust,” was filmed in downtown Los Angeles. “I rented an industrial work loft and spent a month experimenting with lights, mirrors and different camera techniques,” IAMX explains. In it, Kat Von D helps transform one of the band members aristocratic to anarchic against stark and angular lighting and camerawork, but IAMX leaves the meaning up to interpretation. “I never really go in with a solid concept. it’s more like piecing together a puzzle. I dislike narratives but I love visual art and performance art. So that’s what I tried to incorporate in this video. I also wanted to capture a little piece of the IAMX live experience, because it’s such an integral part of the project.” In addition to helming clips for his own work, Chris has also directed videos for other artists, including “I Am Dust” and “My Name is Ruin” for close friend, electronic pioneer Gary Numan.
“Stardust”’s striking fetishitic and expressionist styling ended up dictating the look and lighting concept for IAMX’s current tour. “The costumes and styling were developed spontaneously by everybody in the group. Everybody is very free and creative and it was beautiful to be around my live band members Janine Gezang, Sammi Doll and Jon Siren.” Joining the band in the clip is tattoo superstar, Kat Von D. “She sings beautifully on the recording and I was hoping I could get her to star in the video. She came and fit right in. She knew what to do without me even starting to direct, Chris says. “We both create, not because we want to, but because we HAVE to.”
Sneaker Pimps founding member Chris Corner began performing as the drippingly seductive electro-pop persona IAMX in 2004. Named after the Sneaker Pimps album Becoming X, Corner had effectively become “X,” which he described as an ever-changing variable.
“Sure, Nine Inch Nails and Goldfrapp are awesome, but Chris Corner, the visionary operating under the banner of IAMX, has been creating game-changing works over the course of 14 years and eight albums. His recently released LP ‘Alive In New Light’ finds him continuing to cut his own swath in the electronic-rock realm with maximum amounts of mystery and allure.”—Alternative Press